It’s always been dead to me, but others are simply catching on to the gimmickry. PUA is simply the exploitation of the void created by poor or absent Western fathering, period. It has nothing to do with Red Pill growth and it is profiteering versus altruistic.
The only positive thing I grant it is their PUA Dictionary of terms which describes many phenomena that I noticed with women for years but could never define. For example, I always noticed that women would often position themselves into my field of view, dance right in front of me, or brazenly stand right in front of me. PUAs call what they do an "indicator of interest," and my noticing it a male "proximity alarm system." Terms like that are useful in my opinion.
https://www.pualingo.com/pua-terminology-list/
But despite its exhaustive list of interesting terminology, PUA as a pragmatic pursuit, is just a scheme fatten the pockets of charismatic “gurus” giving false hope to awkward, unattractive, or low value men.
Any man who travels outside of the West realizes that PUA is a waste of time and money.
Caveat: I am a huge proponent of Alan Roger Currie’s “Mode One” direct approach with women. He is not a PUA, per se, but he advocates being (politely) upfront and direct about sexual interest as soon as possible with a girl. That way you sexualize your status in her mind, or you get rejected and avoid the friend zone immediately. Women hate when they can’t string men, with whom they have no sexual interest, along for attention, favors, and ego boosting. Mode One is the solution to that.