Interesting topic. Making a video like that is a lot like producing a piece of commercial music. Putting too much innovative stuff just won't cut with the paying audience. I used to talk about this when I was myself a (dance) music producer. I was a bit on the idealist side and didn't agree with my partners in crime. Turned out they were right. The formula is always something like 70% of stuff that people have been hearing all year long, 20% of stuff that someone else "invented" 10 or 20 years ago, of which the common, casual listener (and buyer) has no knowledge of recollection, and that elusive 10% of real "freshness", one, maximum two things that people never heard before.
This formula applies quite well to these mish-mashes of conspiracy theories started out 20 years ago, new age theologies/philosophies about the great potential of the human mind/soul and the promise of how quickly things can turn around by this or that amazing device and/or technique. Oh and by the way, that'll be 15 bucks. In this case, that 10% people have never heard before is usually something they couldn't have possibly heard, as it's a made-up lie made credible by a veneer of pseudo-scientific facts, and always presented with the caveats that it's a piece of suppressed information that academics will never be honest enough to validate.
This formula worked quite very well with David Icke (I read one of his books and watched him live, twice), who at least has a gift for weaving a concise, well presented anthology of conspiracy theories, before plugging in his own very "secret ingredient" (the Reptylians). It could work well with anybody.
You know what pisses me off about videos like these? That by feeding their audience with a "silver bullet" (the free energy discovery), they do exactly what Obama did with his "hope you can count on" campaign. You don't give people a painful yet workable solution, to maybe work after generation and lots of hard work. You give them the promise, the potential of a solution, to happen now. As a mental process, it's not that different from priests giving people in distress "hope" in a better future, through faith in God. Wouldn't it be a lot nicer if this so-called P&G heir were to say "look guys, magic powder only exists in Disney movies, the world is going into the drain, so' I'm using a few billions of my money to sponsor 10,000 talented kids from all over the planet, all the way to their engineering or quantum physics PhD's, as long as they devote the best of their intellectual energies to fixing, say, 10 of the major problems that afflict our society, including getting rid of the parasitic banking system once and forever". Nothing of that would happen overnight, and probably only a fraction of what expected would happen at all. But happen it will, and people won't have to understand a thing about quantum physics to see their living standards rise. And thrive, as the infomercial suggests.
By the way, I am not speaking about free energy out of hatred against that particular category of alternative information. I was myself deluded into thinking that something big could happen in that area as early as 15 years ago. I am an electronic engineer myself and did read, some 10 years ago, a book full of actual maths about an alleged device meant to extract energy from permanent magnets (
http://www.cheniere.org/books/efv/index.htm). It was supposed to propose a revised field theory but, apart of a rehash of classic electrostatic theory and some completely unfounded statements, it didn't give either me or one of my eng school colleagues a single clue how the whole theory, and most importantly, a workable system that produces overunity, might work.
If you're interested, one of the most interesting results of a overunity process, based on weak nuclear reactions, was recently designed and industrialised by an Italian guy called Rossi. His website is here:
http://ecat.com. It might turn out a scam to get a few sophisticated investors to throw free money at the entrepreneurs running it. Or it could be the dawn of a new civilisation free from the chain of energy scarcity. Seeing is believing.